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Jay Peck: Not just your average realtor

What can a top producer do with a tough "no" agent? Jay Peck can work wonders.

He adds with a laugh: "Any agent can do what I do." With a combination of his people skills, sales ability, and expertise in dealing with luxury properties, Jay Peck has, in a relatively short time, hit stardom for creativity and effectively marketing high-end real estate. His venture into the real estate industry started in 2013, when he was just 22. Despite being inexperienced and unaware of the industry, he sought his business partner's investment advice. In 2013, he acquired a property, which turned out to be a wise way in hiring. "After my purchase," he remembers, "I bought it quickly.

I was inexperienced and had no real knowledge of what I was getting myself into." Despite the excitement surrounding the purchase, Jay Peck now acknowledges that he could have made a better decision if he had the right information about real estate and proper guidance. "It's a top priority for me that my clients make purchases with sound guidance and all the right information they need." - Jay Peck

A good realtor during the cooling measures that the government implemented in 2020 and 2021, when sales were sky-high, he says, "I could have made the wrong decision if I had been in the market for a long time, but rather than the one I chose." Jay Peck has learned a lot about the real estate business since it came to selling. However, the entire process has taught him how to navigate the competitive real estate market and understand its complexities.

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Empowering clients and elevating customer service

Four years later, he courageously chose to become a realtor. His motivation was to navigate the complex world of real estate confidently and knowledgeably. Stemming from his own less-than-positive experience as a buyer, Peck’s approach to his work is marked by his dedication to educating himself and transferring new knowledge to consumers. He says: “I don’t want others to have the same experience I did, so it’s a top priority for me that my clients make purchases with sound guidance and all the right information they need.”

To reinforce this, Peck regularly gets invited to speak at consumer seminars, which empower individuals new to property acquisition to gain the knowledge and skills to enter the property market with confidence and clarity. Peck’s previous experience as a flight attendant with Singapore Airlines also gave him valuable skills and qualities that proved instrumental in his interactions with real estate clients, offering a distinctive perspective.

“Being a cabin crew member of a premium carrier gave me a lot of exposure,” he says. “I’ve had the pleasure of serving diverse clients, each with unique needs and preferences.” This knowledge and awareness have given him the edge in recommending properties. “For example, I now know that certain nationalities are more receptive to properties with a west-facing orientation, a stark contrast to what many Singaporeans prefer.”

He can communicate well and offer superior options to his clients. His understanding and appreciation of luxury and quality items also mean he is more aware of premium home finishings. This enables him to alert buyers and assist sellers in marketing their homes more efficiently. Peck adds: “My clients looking for luxury homes don’t have much time to view many properties and so it helps them when I’m able to shortlist and curate suitable options so that their time is not wasted.”

Special Projects: The Keppel Bay Collection

Such insights have inspired Peck to devise a unique business method, such as grouping homes into collections. One of his initiatives, “The Keppel Bay Collection”, a set of resale homes in the Harbourfront area, is among the special offerings he selects for clients as a one-stop shop. Peck believes that being an agent with in-depth knowledge of not just one but multiple units within a property or neighbouring properties means he can better add value to keen buyers.

As someone with a portfolio of units under his purview, I see many sellers in the area seeing profitable returns under Peck’s guidance. He has successfully matched their units to savvy buyers looking for underrated gems to invest in. “The key is to choose a unit that not only meets your current needs but also has the potential to withstand the test of time,” Peck adds. “It is easier for buyers to find such a unit if they have a range of options, which is why I curated this collection.”

What being a Top Producer means

While accolades are always nice, they are important to Peck, not merely as a measure of his success but also as a means of establishing credibility and attracting new talent to his team.

In particular, he believes that achievements make it easier for potential candidates to identify successful individuals within the industry with whom they might like to work.

“My ultimate goal one day would be to build a good-sized team of real estate professionals,” says Peck. Although he is aware that he is not near where his ambitions lie, achieving such lofty heights begins with key relationships, thus emphasising the importance of having a culture of partnerships within his team.

Instead, Peck encourages his team members to collaborate with him, sharing leads and collaborating on client engagements. He shows his downlines that he has “skin in the game” and is generous and willing to commit significant resources to their collective marketing efforts.